But Sen. Scott Jenkins, R-Plain City, said companies set the retail price all the time in order to control their brand.
“When a company puts time and money and effort into its product, they have a right to protect their brand,” Jenkins said. “These are free-market principles and these are principles that have not been proved to be unconstitutional.”
The bill is strongly supported by 1-800 Contacts, a Utah-based contact-lens retailer.
SB169 passed the Senate 21-8 and goes to the House for consideration.